What Does a Small Business Website Actually Cost in 2026?

"How much for a website?" is the first question almost every client asks — and the honest answer is: it depends on scope, not on some secret designer price list. Here's exactly what moves the number.

The three things that set the price

Price is driven by pages, content, and features — in that order. A one-page landing site is a fraction of a full multi-page business site, which is itself cheaper than an online store with payments and inventory.

• Pages — one focused landing page vs. a 5-page site (Home, About, Services, Contact, plus one more) vs. a shop with dozens of product pages.
• Content — do you have your text and images ready, or do you need help shaping the message? Writing and structuring copy takes time and adds value.
• Features — a contact form is simple. Online booking, payments, a login area, or a custom CRM each add real work.

Rough brackets (so you're not guessing)

A focused landing page is the entry point — usually delivered in about 5 days. A full 5-page business site takes 2–3 weeks. An online store depends heavily on how many products need to be set up, so it takes longer. Add-ons like a chatbot or a custom CRM sit on top of that base.

Why I quote a fixed price, not an hourly rate

Hourly billing punishes you for asking questions and rewards slow work. Once we've defined the project, I give a single fixed number upfront. You know the cost before anything is built — no meter running, no surprise invoice.

The real cost is a bad website

A cheap template that loads slowly, looks generic, and confuses visitors costs you far more in lost enquiries than a proper site costs to build. If your website is how customers decide whether to trust you, it's worth getting right the first time.