What to Prepare Before Hiring a Web Designer (Content Checklist)

The fastest, cheapest projects are the ones where the client shows up prepared. You don't need everything perfect — designers help shape it — but having raw material ready removes the single biggest cause of delay.

The checklist

• Your goal in one sentence — 'get more booking enquiries' beats 'look professional'.
• Rough text for each page — bullet points are fine, polishing is my job.
• Photos — your work, your space, your face. Phone photos in daylight often beat stock.
• Logo and brand colors if they exist; if not, say so — that's a decision, not a blocker.
• Logins — domain registrar and hosting, if you already have them.
• 2–3 websites you like, with a note on what you like about each.

What you should NOT worry about

Technical choices — hosting, frameworks, image formats, SEO plumbing. That's what you're hiring for. Your job is the raw truth about your business; mine is making it fast, findable, and convincing.

The one-sentence brief that unlocks everything

'I want [audience] to [action] because [what makes you different].' If you can fill that in, your project is already half-defined.